Somewhere Somewhere CONFIDENTIAL · CAMPAIGN PROPOSAL · JUL 2026
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Somewhere × Shaan Puri

Why I put my own money into Somewhere.

A paid campaign for Meta and X, fronted by you, run from Somewhere's handles. You film nothing, every asset waits for your written OK, and the results land on a dashboard you can open whenever you're curious.

Prepared for Shaan Puri · by the Somewhere growth team · July 2026
Shaan Puri
01 · The premise

Nobody believes staffing ads.

Vetted. Top 1%. Lightning fast. Every agency says it, and every buyer scrolls past it. But buyers still read one thing: an investor explaining why he put his own money in. A testimonial costs the speaker nothing. This one cost you a wire transfer.

WHY YOU

Your audience is the buyer

Founders and operators of $1-50M businesses. Exactly the people Somewhere places talent into, and exactly who already listens to you.

WHY THIS

Proof beats claims

An ad can claim anything. A memo about a real investment has actual money behind it, and readers can smell the difference.

WHY NOW

It's already true

You already invested, so the story exists. Our job is just to print it.

4,500+companies served*
~9,000placements*
200recruiters
5-7 daysto first interviews

* Company figures. We get them confirmed in writing before anything runs in public.

02 · The mechanic

"I'm an investor. Of course I'm biased.
Let me show you why I bought the bias."

Regulators require every ad to disclose that you hold equity. Everyone else buries that line in 8px grey. We make it the headline, and anyone who digs into the ad just finds the thing we already told them.

Disclosure as the hook FTC-clean by design Zero deniability Zero cringe
03 · The concept

One device: The Investor Memo.

A memo works everywhere - as a static, as a script, as the landing page itself. One idea, told three ways:

TERRITORY 01

The Diligence

"What I saw in the numbers before I wired." The receipts angle: scale, speed, the model.

TERRITORY 02

The Operator Math

"You know what's really expensive? Hiring the wrong person." The cost of a bad hire vs a guaranteed one.

TERRITORY 03

The Anti-Ad

"This is an ad. Shaan paid to be in it. That's the point." Pattern-interrupt for the feed-blind.

Each territory ships as a static and a landing-page section. Weakest dies in two weeks; winner takes the budget.

04 · The creative · Meta

In-feed, exactly as it runs.

Run from Somewhere's pages, never yours. One face, one thought per unit, big enough to read at thumb speed. The disclosure rides on every asset.

Face + five words - your money, their hiring. Nothing that needs reading glasses.
Tweet card - the screenshot format already winning in Somewhere's account.
The memo itself stays where it can be read: the landing page. On X it plays as the anti-ad (next).
9:41
Instagram
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somewhereSponsored
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I put my own money into how you hire.
SHAAN PURI · INVESTOR IN SOMEWHERE
Learn more›
somewhere Shaan Puri saw our numbers and wired in. His memo has the three reasons, and it's a two-minute read ... more
Instagram · draft creative · pending approval
9:41
facebook
⌕✉
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SomewhereSponsored ·
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Shaan Puri wrote a memo about why he put his own money into Somewhere. We turned it into the ad, because he says it better than we do.
Shaan Puri@ShaanVP
I look at ~100 deals a year and write 3 checks. One went to Somewhere. Pay only if you hire, free replacement for 6 months - I went looking for the catch and couldn't find it. So I wrote a memo.
2,847 reposts · 19.4K likesSomewhere
hire.somewhere.com
Read the investor memo
Then decide. Interviews in 5-7 days.
Learn More
👍482
36 comments · 12 shares
Like Comment Share
Facebook · draft creative · pending approval
05 · The creative · X

Where your audience actually lives.

Promoted from Somewhere's handle into founder/operator timelines - your followers, MFM listeners, lookalikes. The anti-ad does the stopping; the memo does the selling.

Copy A - "Investors see 100 deals and pick 3. Shaan picked the one that fixes hiring."
Copy B - "We pay for this ad. He put in his own money. Read the memo."
Copy C - "The disclosure is the ad: Shaan Puri is an investor in Somewhere. Here's why."
9:41
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Somewhere@somewhereAd
Investors see 100 deals and pick 3. Shaan Puri picked the one that fixes hiring - then put his own money in. He wrote a memo about it.

This is an ad.
Shaan paid to be in it.

He's an investor. That's the point.

hire.somewhere.com/shaan
From hire.somewhere.com
118 212 1.4K 96K
Shaan Puri@ShaanVP · 2h
yes that's really my memo. yes I really invested. the ads only say what I signed off on - that was the deal.
402 1.1K 8.2K 310K
X · draft creative · optional organic echo shown below the ad
06 · The landing page

This one's real. Click around.

Every ad lands on your memo. It's live below, or open it in a new tab ↗

hire.somewhere.com/shaan
07 · The ask

One yes. Zero hours of your time.

DAY 0You say yes

A one-line email does it. We send the likeness license and approval terms the same day.

WEEK 1You approve the pack

Stills, scripts, statics and the landing page land in your inbox. Approve, edit, or kill each one in writing.

WEEK 2It's live, measured

Campaign launches on Meta + X from Somewhere's handles. Your dashboard link arrives the same day.

Approve the campaign Request changes

Confidential. Everything in this proposal is a draft built on your approved photography; none of it exists in public. Claims are checked against Somewhere's substantiation file, starred figures get written confirmation before launch, and nothing ever runs without Shaan Puri's written approval, asset by asset.